Article by:
A. Elizabeth Sloan
Today’s consumers are looking for customizable foods, beverages, and dietary solutions that will help them more aggressively meet their own unique nutrition and personal health goals. General health and wellness products and programs no longer fit all.
Over the past three years, consumers have redefined a healthy lifestyle to include regular exercise, relaxation, and attention to mental/emotional health (Mintel 2017). Eight in 10 (82%) now say that mental/emotional balance is as important as physical health (Hartman 2019a). Four in 10 consumers closely monitor what they eat; 43% try to eat healthy but don’t pay close attention, and 9% claim to be on a strict diet (Datassential 2019). Nearly half of U.S. consumers say their diet could be somewhat healthier; 23% say it could be a lot healthier (FMI 2019a). Read full food and drink article here.
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