The biggest beauty trends of 2022 are already emerging inside spas, salons, and barbershops — and inside Instagram Lives, text messages from beauty brands, and intuitive appointment booking experiences. With the rise of product trends like sustainable skincare and celebrity beauty brands, businesses are rapidly adopting new strategies and tactics to bring concepts and products directly to clients.
To identify the top beauty industry trends guiding these professionals’ next moves, we partnered with Wakefield Research to survey 500 salon and spa owners and 1,000 consumers. We also interviewed Square beauty experts and creative business owners. We discovered that beauty businesses have a complex set of needs — omnichannel experiences, customer communication, in-person and online booking, contactless payments — and that beauty professionals use integrated beauty solutions to satisfy those needs each step of the way. Read full real estate article here.