Article by:
American Salon Staff
There is no question that the pandemic left its mark on salons, big and small, and how they do business. Here, leaders share how they fared and pivoted in 2021 to find success.
FREQUENCY OF APPOINTMENTS
When it comes to how often clients are visiting the salon, Rodney Cutler, stylist, founder, and owner of Cutler salons in New York says the pandemic broke all traditional rules. “Single-process guests were coming in like clockwork due to staring at themselves on Zoom all day, while custom/creative color applications started shortly after we reopened for people using a change of look to self-soothe,” he says. “However, not going into the office as much, if at all, has meant more clients asking for a cut and color on the same reservation to maximize their commute.” Read full real estate article here.
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