Small But Mighty Madagascar is on the Rise

The world’s second-largest island country, Madagascar is one of the world’s most unique destinations, thanks to its incredible biodiversity that comes as a result of its relative isolation. Diverse ecosystems and unique wildlife are found in Madagascar that are not found anywhere else on Earth, and over 21 million people live on the island, which comprises 20 ethnic groups that are inspired by African, Indian, Middle Eastern and Southeast Asian traditions.

Located 400 kilometres from the coast of East Africa, Madagascar’s popularity as a holiday destination appears to be growing exponentially. The island has been experiencing an upswing in tourist arrivals since 2013, and demand for Jenman Safaris‘ Madagascar trips has doubled that of 2019 inquires in January 2020 alone. The destination has also made it onto various must-visit travel lists for 2020, including that of G Adventures. According to a study by Forward Keys, Madagascar’s international arrivals during the first half of 2019 were up by 19% as compared with all of 2018; international arrival bookings for the period between June and August 2019 increased by 34% as compared to the same period in 2018; 77% of international visitors arrive in the country for leisure activities and visitors who stay less than a month spend an average of 13.2 nights in Madagascar. Read the full travel article here.