Article by:
Jack Fitzgerald
After pushing back the reveal of its first EV from this October to next spring, Ferrari is now delaying the launch of its second EV. Citing two anonymous sources, Reuters reported that the Italian automaker is pushing back the car's launch from 2026 until at least 2028.
The issue, according to Reuters' sources, is that Ferrari's customer base has "zero" interest in high-performance electric vehicles. One source told the outlet that "real, sustainable demand is non-existent for an electric sports car."
According to the Reuters report, Ferrari's first EV will be a low-volume special model, but the second is supposed to be a higher-volume model, hence the delay. While a lack of real demand for the car is the main reason for Ferrari delaying, the extra time will also give the automaker more opportunity to develop in-house EV technology to entice future customers.
Ferrari isn't the only sports-car manufacturer struggling to convince wealthy buyers that their EV is worth a price premium. When explaining why his company was delaying the launch of its first EV last year, Aston Martin CEO Lawrence Stroll told Autocar that customers simply want "sounds and smells" from their sports cars. Maserati found itself in a similar conundrum, and five years after announcing the electric MC20 Folgore, the brand scrapped the model entirely because of "a perceived lack of commercial interest." Read more...
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