Lamborghini Urus Concept First Look


Lamborghini needs a third model, one that will attract a different kind of customer than the Gallardo and Aventador. If the brand president and CEO Stephan Winkelmann get his wish, it will look just like the Lamborghini Urus concept being unveiled at the 2012 Beijing auto show.

"I personally think this is a good pick," said Winkelmann at an exclusive preview staged at the company's Sant'Agata Bolognese factory in northern Italy. At a second preview during the New York auto show, he added, "We want to do this car. We believe it is the right direction." Read full automotive article here.

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