Article by:
Robert Duffer
Five years before Rolls-Royce founder Henry Royce made his first car in 1904, an American economist named Thorstein Veblen coined the phrase “conspicuous consumption.” The term for flaunting your wealth through lavish luxury goods was resurrected in popular culture during the nouveau riche explosion in the 1980s when Rolls-Royce Motor Cars went public and schlepped dijon mustard in ad spots.
“Conspicuous consumption” was also the second-most heard expression during my three privileged days with the 2020 Rolls-Royce Dawn Black Badge. Read the full article here.
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