Article by:
Jonathan M. Gitlin
Now must be an interesting time—in the Pratchettian sense—to be a car maker. All you want to do is sell vehicles, but there are economic downturns and the occasional pandemic to factor in. Around the world, climate change policies are heavily favoring electric-powered machines, at least in Europe and China, and a Californian upstart has embarrassed all the usual players in the process. And on top of that, all your customers are bored with the cars they used to buy—everything has to be a crossover or an SUV, preferably with Wi-Fi. Read the full article here.
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