With its white walls and bright, broad main streets, its relaxed and friendly inhabitants, and its vibrant arts and music scene, Essaouira is my favorite city in Morocco. It has world-class kite-surfing, a beautiful beach and two major music festivals every year. Its atmosphere is unique for Morocco — a splendid mix of new and old, hippy and affluent — and it’s well-developed for tourism.
Yet despite so many great reasons to make the 3-hour journey from Marrakesh, most tourists don’t. I’m here to tell you that it’s well worth the effort. Skip the expensive, anonymous tour bus, spend 80 Dh (about $8) each way for the comfortable, modern, public bus, and put the money you’ll save into one night at a riad in Essaouira’s medina. Even if you can only spend 24 hours in Essaouira, there’s so much to do! Read the full travel article here.