2024 Food and Drink Trends Are All About Ranch, Robots, and Rooster Pasta


If you were to take all the food trend prediction reports and stories that pop up around this time of year at face value, you might be pretty gobsmacked that we hadn't all just spent 2023 awash in kiddie pools full of kelp, CBD, and hōjicha leaves. Maybe you did and that's your business, but this is all to say that trend prediction is an inexact art, but an awfully fascinating one. For every correct prediction of a nostalgia, Spritz, and nonalcoholic spirits ascension, there's an executive at a strategic firm feeling salty that we haven't all been clucking over chicken sandwiches, plant-based pasta, and space-inspired cuisine for the past 11 months and change like they'd claimed we would. Read the full article...

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